iHerb is a globally recognised online destination for health, wellness, and natural products that supports people in living healthier lives. From its beginnings in California in 1996, iHerb has grown into a trusted platform serving millions of customers in over 180 countries, with a core focus on quality, value, and customer satisfaction. What began as a niche online shop has become one of the most extensive wellness marketplaces, offering a broad range of products that help customers meet their health goals.
iHerb’s catalogue features over 50,000 items across many categories, including vitamins and supplements, herbal remedies, beauty and personal care, organic groceries, sports nutrition, and lifestyle essentials from top brands like NOW Foods, 21st Century, Life Extension, EOS, Mielle, Differin, PanOxyl, California Gold Nutrition, Advanced Clinicals, and many more. Products are sourced directly from reliable manufacturers and leading brands to ensure authenticity and high standards, while also giving customers confidence in what they buy.
A hallmark of iHerb’s service is its commitment to making wellness affordable and accessible worldwide. For customers in Australia, iHerb offers free standard shipping on orders over AU $80, helping make global wellness products more reachable without high delivery costs. This benefit, paired with competitive pricing and frequent promotions, enables Aussies to shop for wellness essentials conveniently and economically.
Shopping with iHerb is designed to be simple and supportive at every step. The website and app support multiple languages, currencies, and payment methods, while a 24/7 live chat support team is available to answer questions, assist with orders, and troubleshoot issues at any time. This round-the-clock support reflects iHerb’s ongoing effort to prioritise customer experience and satisfaction.
In addition to its extensive product offerings, iHerb enriches its community with educational resources that go beyond shopping. The iHerb Wellness Hub covers a wide range of health topics, including nutrition, fitness, mental well-being, ingredient insights, and expert tips for living a balanced lifestyle. This content is curated to inform and guide customers regardless of where they are on their health journey, making wellness knowledge as accessible as the products themselves from a team of wellness experts.
Another key feature of iHerb’s platform is its customer review system, where verified buyers share honest feedback on products. This peer-to-peer insight helps new shoppers make informed decisions based on real experiences. Combined with personalised recommendations and curated collections, these tools aim to simplify the process of discovering what works best for each individual.
iHerb also offers its own house brands, developed with rigorous quality standards and often positioned at competitive price points. These proprietary products provide additional value and choice alongside established global brands, and are iTested and verified by independent ISO-certified US labs using scientifically validated methods for product purity and quality.
Overall, iHerb stands as more than just an online retailer. It’s a global wellness partner committed to helping people access trusted products, useful information, and dependable support so they can live healthier, fuller lives.

