How Grow My Money sparked the creation of the Dare To Be Rich podcast
At Grow My Money, we’ve always believed that financial empowerment should be simple, accessible — and unapologetically ambitious. So when our founder Pascale Helyar-Moray OAM launched a new podcast with Finder, it wasn’t just another content drop. It was a full-circle moment. One that started with a simple question: What if women dared to think bigger about money?
The Spark That Started It All
Grow My Money was created to help solve the problem of 1 in 6 women retiring into poverty due to lack of superannuation through no fault of their own. The industry message of telling women to ‘just’ top up their super was flawed - particularly with 38% of women aged 15-64 not in the paid workforce.
Since day one, we’ve been on a mission to make building up your super - one of your greatest assets - easy, automated and shame-free. As more women joined Grow My Money, something powerful happened: they started asking deeper questions. About mindset. About investing. About making their earnings on Grow My Money become worth so much more. About being rich — on their own terms
That curiosity is exactly what inspired Dare to be Rich.
A Podcast With Purpose and Power
Hosted by Pascale, who is Finder’s superannuation literacy expert and women’s wealth advocate, the podcast delivers real, smart, shame-free conversations about money, mindset and super — all with one goal: to close the gender wealth gap for good.
According to Finder’s State of Women’s Wealth Report, Australian women still hold 40% less net wealth than men. That stat crystallised the picture for Pascale. “Women are told to shrink themselves financially, to play it safe, to save — not grow,” she says. “This podcast is about unlearning that.”
From Quiet Super Contributions to Loud, Bold Conversations
What started as an easy way to grow your super with everyday shopping has evolved into something much bigger: a community of women daring to want more. The podcast is an extension of that — creating space for bold conversations around money that women aren’t having nearly enough.
Each episode features brilliant, relatable voices — from money educators to founders to psychologists and everyday women rewriting their money stories. You’ll hear candid advice on:
- Breaking free from financial shame
- Growing your money with confidence
- Navigating career, life and super
- Investing for your future self
“It’s Not Just a Podcast. It’s a Movement.”
For Pascale, Dare to be Rich is about more than just practical tips — it’s about helping women believe they deserve to be wealthy.
“My mission is to help women unapologetically step into abundance, and to start believing they are worthy of being rich — in every way.”
And she’s not alone. Finder’s COO Jeremy Cabral agrees the podcast fills a vital gap. “Women have been underserved by financial content for too long,” he says. “With Pascale’s empowering, no-nonsense approach, this podcast is a game-changer.”
Ready to Dare?
🎧 Available now on Spotify, Apple Podcasts, Google Podcasts, and all major podcast platforms.
Start listening. Start growing. Dare to be rich.
And remember — it all started with Grow My Money.